Investing in Our Future: A Marketing Success Story
We're thrilled to share an exciting update with our community: over the past few months, we've made a significant investment in professional marketing and video content creation. This decision represents more than just a business strategy—it's a commitment to better serving our customers and showcasing the craftsmanship that defines our work.
Behind the scenes of our video content production at The Tile Shop.
Why We Invested in Marketing
As a third-generation tile company, we've always relied on word-of-mouth and the quality of our work to grow our business. While that foundation remains strong, we recognized that modern homeowners are looking for more than just a contractor—they want to understand the process, see examples of work, and connect with the people behind the business before making a decision.
The Impact We're Seeing
The results have exceeded our expectations. By investing in professional video content, educational blog posts, and a stronger online presence, we're now reaching homeowners who truly value craftsmanship and are willing to invest in quality work. Our "Myth Breakers" video series, filmed at The Tile Shop in Orlando, has particularly resonated with audiences looking for honest, educational content about tile remodeling.
More Than Just Marketing
This investment isn't just about attracting more customers—it's about attracting the right customers. Homeowners who watch our videos, read our content, and engage with our brand before reaching out are better informed, more realistic about timelines and costs, and more appreciative of the level of detail that goes into professional tile installation.
Looking Ahead
We're committed to continuing this investment and expanding our content offerings. Whether you're researching your first tile project or you're a fellow contractor looking for industry insights, we're here to share our knowledge and experience.
Thank you to our customers, partners, and the entire Central Florida community for your continued support. Here's to the next chapter of growth!
Ready to work with us?
If you're planning a tile project in Central Florida, reach out to schedule a consultation. We'd love to discuss how we can bring your vision to life with the same attention to detail and craftsmanship that's been our hallmark for three generations.