From Job Site to Spotlight

Behind the Scenes: Lights, Camera, Tile!

The Tile Shop called. I answered with thinset on my hands and disbelief in my voice. It was real.

"Is this real? Are you sure you have the right number?" That was literally my first line when the marketing team from The Tile Shop rang me up. I am used to wet saws, thinset, and laser levels—not makeup chairs and lighting angles. Yet here we are: a national brand flew down to interview a local tile guy from Central Florida as a Featured Contractor.

Looking back after wrapping the shoot, I am filled with gratitude. This wasn't about fifteen minutes of fame; it was about the dust, the prep, the obsession with detail that defines everything we do at Aesthetic Tile.

Never in a Million Years

We started Aesthetic Tile with a simple mission: bring old-world craftsmanship to Central Florida. We obsess over substrate prep. We measure three times before a single cut. On every backsplash, floor, shower, or fireplace, we imagine the family living with it daily—and that keeps our standards high.

To see that dedication recognized on a national stage is validation we never expected but deeply appreciate. It proves that quality speaks for itself.

A Moment of Validation

Standing under lights, answering questions about technique and materials, I realized this wasn't just about me. It was validation for every late night estimating, every extra mile for clients, every time we insisted on doing things the right way when the easy way was faster.

The crew wanted the 'nerdy' details: waterproofing systems (specifically FloFX, GoBoard, Superior, and Ardex), how we handle humidity during cure times, and how we lay out non-square rooms. We talked lippage control on large-format porcelain, why 95% coverage matters, and why precise substrate prep is the foundation of our 10-year and 25-year warranties.

The Technical Details: What Caught Their Eye

Off camera, they told me they look for installers who treat the trade like an art form. Not the "slap up a backsplash in two hours" type—the craftsmen who understand the science behind every install.

Being featured proved that the meticulous stuff we obsess over—coverage, prep, layout, movement joints—is exactly what makes finished spaces look effortless.

My Family's Pride Means Everything

The best part wasn't the cameras. It was showing my family the behind-the-scenes photos. My wife knows all about time away from the kids, the weekend estimates, and the constant pressure of running a small business. My parents have been calling everyone to say, "Our son is going to be on The Tile Shop's Instagram!"

Success isn't just the profit margin; it's making the people you love proud and building a legacy of quality.

Why Being a Clermont Tile Installer Matters

They asked, "Why do you love working here?" Easy. We live here. We shop on Highway 50, grab coffee downtown, our kids go to school here. When we work in Minneola, Groveland, or Clermont, we are working for neighbors, and we are proud to be invited into their homes and to be trusted with their dream projects.

The Aesthetic Tile Difference

• Consultation & Design: We help you navigate overwhelming choices and match materials to your space.
• Preparation: We spend more time prepping than most crews spend installing—because longevity lives in the prep.
• Execution: Best-in-class thinset, grout, layout, and leveling—no shortcuts.
• Cleanliness: Dust control and respect for your home are built into the process.

Looking Ahead: The "Signature" Standard for 2026

We are taking everything we've learned—and everything we've been recognized for—and pushing it further. As we move toward 2026, we are introducing our "Signature" Installations, a new standard of craftsmanship that comes with a rock-solid 10-year or 25-year warranty.

For our showers, this means we aren't just building them to last; we are building them to be legendary.

Waterproofing: We are using FloFX to waterproof our shower pans and providing the highest quality drain finishes on the market.

Walls: We are installing GoBoard ½" Tile Backerboard exclusively, utilizing their complete system of waterproofing sealant, reinforcing fabric, and fasteners.

Bonding & Warranty: By pairing these with Ardex ThinSet and Grout (along with their specialized micro-cements and self-levelers), we qualify for the Ardex SystemONE warranty.

This creates a new benchmark for robust warranties and high-quality preparation. We are so confident in the longevity and quality of this work that we are quite literally "signing" it. Every Signature Shower will feature a laser-engraved luxury drain, marking it as a true Aesthetic Tile original.

We are bringing this same level of dedication to our Signature Backsplashes, which will carry the same 10 or 25-year warranty protections. These installations will feature:

Pro-Level Prep: We offer to seal all marble prior to grouting and meticulously "mix boxes" to ensure perfect color blending.

Precision Finishing: We caulk every countertop intersection with Ardex 100% silicone for a durable, flexible, and watertight seal that looks seamless.

None of this would be possible without The Tile Shop. They are our trusted partner, not only supplying these premium materials but also providing the free certification and educational classes that keep us on the cutting edge of the industry's newest standards.

Why "Signature"? A Legacy of Art.

The concept behind all of this is deeply personal. My great-grandmother, Rita Neblett from Louisville, KY, was a fine artist. When she finished a piece of artwork she was truly proud of, she signed it—not just to claim it, but to remind future generations of her passion and dedication to her craft.

We want to carry on that legacy. By creating "Signature Installations," we are treating your home like the canvas it is, delivering one-of-a-kind work that we are proud to put our name on.

Thank You

Thank you to The Tile Shop for this honor, and to every client in Clermont, Groveland, Winter Garden, and beyond who trusts us with their homes. You let us do what we love every day.

From the showroom to your home—pairing The Tile Shop materials with Aesthetic Tile craftsmanship.

Stay tuned on Facebook, Instagram, and YouTube—and on The Tile Shop's channels—to see the final video. We are excited to share it with you.

Are you looking for a Clermont tile installer who brings national-level recognition and old-world craftsmanship to your project? Whether it's a kitchen backsplash, bathroom remodel, or new flooring, Aesthetic Tile is here to help. Contact us for a quote.